Brew Great Coffee: Use cold, filtered water. For Smooth Cinnamon Flavor (Recommended): 1-1/2 tbsp (7.5 g) coffee + 6 fl oz (180 ml) water. For Bolder Coffee Taste: 2 tbsp (10 g) coffee + 6 fl oz (180 ml) water. For Iced Coffee: Brew double-strength and serve over ice. Store coffee in an airtight, opaque container at room temperature and use within a week of opening. Serving Suggestion: Bring out even more flavor by adding milk and sugar.