32 loads regular loads. HE Safe for all washing machines. Scent lasts from wash to wash. Become a fan at www.facebook.comSnuggle. For even more freshness and static cling reduction, also use Snuggle Dryer Sheets. Questions Comments Visit www.snuggle.com or call toll free 18558355786. This bottle contains 25 or more postconsumer recycled plastic. Made in USA.