Extra long grain. 100% Whole grain excellent source. The U.S. Department of Agriculture's new dietary guidelines place great emphasis on the importance of whole grain products as a foundation for a well balanced diet. They recommend 6 to 11 servings daily of whole grain, like brown rice, and foods made from whole grain. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may help reduce the risk of heart disease and certain cancers. Riceland Rice is the perfect way to satisfy your daily nutritional needs. One of nature's most versatile foods, it's as delicious for dessert as it is for dinner. Grown in America.