Life is sweeter when you replace sugar with NOW Real Food® Erythritol in your favorite foods and beverages. Erythritol is a diabetic-friendly and keto-friendly sweetener known as a sugar alcohol that's about 70% as sweet as refined sugar. It has 95% fewer calories than sugar, a low glycemic impact, and it doesn't contribute to tooth decay. You get all the sweetness of sugar without any of the bad stuff! NOW Real Food® Erythritol is non-GMO and has a clean, sweet taste that's an ideal substitute for sugar in almost any application.