A little goes a long way with our concentrated laundry detergent. It is made with plant-based cleansers and is so smart it detects the type of stain it encounters to cleanse effectively yet gently, plus it’s vegan and cruelty free. From yoga pants to that marathon tee, our concentrated detergent cleans your clothes effectively yet gently and helps to retain their vibrancy and color. Concentrated detergents are a bit more eco-friendly, because they require less water to make and smaller packaging for transportation, so you can do a small act of love for your fabrics and the planet. Plus, our concentrated laundry liquid detergent is effective even in cold water, so we can save a little energy together. Infused in this laundry detergent are notes of ethically sourced Bulgarian Rose, which are blended with sumptuous Amazonian Murumuru, to leave your clothes with a delicate kiss of nature that lasts. We’ve started our journey towards more eco-friendly cleaning products by loading our products with ingredients that come from renewable sources and packing them in recycled and recyclable bottles. Our goal is a carbon footprint so small, it’s like we weren’t even here. So every time you choose Love Home and Planet, you join our mission for a cleaner planet: We support environmental change-makers. Our voluntary carbon tax supports recycling initiatives. HOW TO USE: Don’t forget to follow the care label instructions on clothing. See back of package for specific instructions. Contains 10 loads as measured for medium loads. To pre-treat, rub a little detergent onto stain, rub gently and soak. For HE washers, pour the detergent into the tray. For standard washers: start machine, add detergent, then clothes.