Natural & artificial flavor. Long lasting flavor. 30% fewer calories than sugared gum. Calorie content for this size piece reduced from 7 to 5 calories. Questions or comments? www.askhershey.com or 800-468-1714. Visit us at www.Ice-Breakers.com. The ADA Council on Scientific Affairs' Acceptance of Ice Breakers Ice Cubes is based on its finding that the physical action of chewing Ice Breakers Ice Cubes sugar-free gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth. ADA Accepted: American Dental Association.