Grind it: Medium for automatic drip. Fine for espresso. Coarse for French press. Grind only enough for immediate use. Brew it: Level off 1 to 2 tbsp of grounds per 6 fl oz of fresh, cold, filtered water. Store it: Force air out. Roll top down. Tightly fold in tin ties. Store in a cool, dry place, away from direct sunlight. Never in fridge or freezer.