Dilute! Dilute! OK! 1. One small squirt applied to wet washcloth to wash hands - face - body. 2. Work 1/2 tbsp into wet hair, rinse with Dr. Bronner's Citrus Organic Hair Rinse. 3. Dilute 1:10 with water for hand-washed dishes, best in soft water. 4. For laundry, 1/3 cup soap in large load, add 1/2 cup vinegar in rinse cycle. 5. Mop floor with 1/2 cup soap diluted in 3 gallons of hot water. 6. Wash dog by wetting fur, massage soap in for good lather, rinse well. 7. A dash in bowl of water to remove residue from fruit & veggies. Rinse clean. 8. All-Purpose Cleaner: add 1/4 cup of soap to quart of water in spray bottle. 9. One tbsp in quart of water to spray plants for bugs. Dash of cayenne optional. Enjoy only 2 cosmetics, enough sleep & Dr. Bronner's Magic Soap to clean body - mind - soul - spirit instantly uniting One! Absolute cleanliness is Godliness! For facial packs, scalp & soothing body rub, add dash on bath towel in sink of hot water. Wring out. Lay over face & scalp. Massage with fingertips. Repeat 3 or 4 times 'til arms, legs & all are rubbed, always towards the heart. Rinse towel in plain hot water and massage again. Breathe deeply! Good for 24 months once opened.