Covers up to 100% of gray hair for an even and refreshed color application. Intensive Conditioning Treatment Ultra nourishing treatment with Argan Oil deeply conditions, softens and seals in moisture. Argan Oil Treatment Locks in luminous Exotic Shine for radiant color while smoothing the hair and leaving it silky and soft. Our Strengthening Micro-Sphere Technology uses super strengthening conditioners and vitamins that penetrate the shaft while coloring to help prevent damage, dryness and breakage. Ultimately, leaving the hair feeling stronger and healthier with Exotic Shine.