Misc: Helps reverse early damage for better oral health. Cavities. Plaque. Gingivitis. Enamel. Tartar. Breath. Whitens. From Colgate to you - Building oral health awareness. Many oral health conditions, such as cavities or gingivitis, are progressive diseases. Daily preventive care, including flossing daily and twice daily brushing, can help stop problems before they worsen. Early Damage: Localized mineral loss which can lead to cavities; Moderately swollen, red gums, an early sign of gingivitis. Healthy: Remineralized surface. Stronger enamel; Healthier, pinker gums. Tooth decay is a loss of enamel caused by ongoing exposure to acids from plaque. Fluoride helps prevent tooth enamel loss by strengthening enamel against plaque acid attacks. Gingivitis is an inflammation of the gums triggered by plaque buildup at the gumline. Gingivitis is the earliest stage of gum disease, and can be reduced or prevented by daily flossing and brushing, especially with a toothpaste that contains an anti-gingivitis ingredient. Questions or comments? Call toll-free 1-800-468-6502. www.colgatetotal.com. Helps reverse early damage (Reverses early gum issues by helping prevent gingivitis; Remineralizes enamel damage to strengthen teeth and help prevent cavities) for better oral health. Colgate Total is Uniquely Formulated to: help prevent cavities; help prevent gingivitis; help prevent plaque buildup. And also: fight tartar buildup; fight bad breath; whiten teeth. Save Water: www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Made in USA.