Fruit juice sweetened. Benefits Per Serving: 40% whole grain; only 1 g sugar; 3 g fiber. All natural since 1971. Certified organic. Honest to goodness. Who has time to make sure the kids get nutritious food they'll love to eat? We do. Our founder, Barbara, believed that nature provided the best recipe for healthy food. Her commitment to make wholesome ingredients taste great - without any artificial flavors, preservatives or additives - lives on as our guiding standard today. These crunchy, fiber rich O's are baked with whole grain oats and sweetened with only pure fruit juice. Healthy Living, Naturally: Active families need the sustained, natural energy available from the whole grains in fruit juice sweetened hole 'n oats. Each classically crunchy bowlful is a daily good deed for yourself and you loved ones. More play, laughter, and love the Barbara's way! Giving Back: We believe it is our social responsibility to support community causes the align with our values. That's why we created Barbara's for a Brighter Future nearly 20 years ago. With the support of our employees, we actively engage in projects that champion people, environment, and wildlife. From the Organic Teaching Garden to Chef Ann Cooper's School Lunchbox Project, we strive to make a difference. Honest goodness. Dietary Features: Certified organic; 19 g whole grains per serving is 40% of your daily whole grain needs; fruit juice sweetened; good source of fiber; heart healthy; low sodium; low fat; cholesterol free; no artificial flavors, additives or preservatives; vegan; kosher. Since 1971, Barbara's has provided great tasting products made from the finest 100% natural ingredients. USDA organic. Whole Grain: 19 g or more per serving. Eat 48 g or more of whole grains daily. Certified organic by Quality Assurance International. Product of Canada.